Film trailers must make us want to see films. If they don't do that there is no point. They must appeal to as wide as audience as possible but, at the same time make sure that they are keeping to the film and showcasing the film the best that they can. Film trailers were created in order to sell films.
Trailers must be around 2 minutes long, a rule enforced by cinemas. In this time they must make us want to see the film.
Teaser Trailers are becoming a new trend and are released before the actual trailer to make us more excited for the trailer and the trailer is used to make us anticipate and look forward to seeing the film.
The Fantastic Four Teaser Trailer
The Fantastic Four Official Trailer
In the Official Trailer there is more of a story-line and the audience gets a better idea of who the characters are, where as the teaser trailer has more suspense and more mystery as it's purpose is to entice the audience into watching the full length trailer.
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